hook line and sink

Step into the offices of HOOK, LINE AND SINK HIM, where Jeff, Dave and Anna are fantastic at turning bitter, unhappy girlfriends into bridal gown beauties. When it comes to their own love lives, though, it's an entirely different story. All three are fishing for answers. Anna's not sure if she's settling, Dave's questioning whether his current ... fall for (someone or something) hook, line, and sinker 1. To become completely infatuated or in love with someone. The moment I met my wife, I fell for her hook, line, and sinker. 2. To believe unquestioningly that something is true, especially